61 interviews running right now

Your best leads are already singing.

We run paid, in-depth interviews with the people you want to reach, then hand your team the qualified ones, whole conversation attached.

Get startedSee how it works
22-minute median interviewevery lead scored 1 to 10first hot leads in 7 days
chirp!
Interview 04 · Head of Growth, Coretide
Before we get to tools: where does your pipeline actually come from right now, and which part of it do you trust least?
Honestly? Two channels, and one of them is me answering cold emails at 11pm.
Tell me about the 11pm part. What happens to those replies the next morning?
SIGNALSPain: manual triageBuyer: CRO namedScore: 9 / 10
22 minutes
Median depth of a Birdsong interview, start to finish.
1 to 10
Every respondent scored against your ICP, with written reasoning.
7 days
From brief to your first scored interview landing in the queue.

The interviews become published research.

Every study we run is written up and published in the open, with the number of interviews behind each finding stated on the page.

MERIDIAN OPS

Lead Routing, CRM Data Quality, and Marketing-to-Sales Handoff at Mid-Market B2B SaaS Companies: Findings from 16 Interviews

10 of 16
Duplicate records accumulating with manual, inconsistent cleanup
September 2, 2026 · 16 interviews
Read all research →
HOW IT WORKS

From first note to booked demo

Three steps, one owner. Birdsong recruits the audience, runs the interviews and scores the outcome. Your team only shows up for the demo.

01

Invite the right rooms

Paid respondents join a genuine industry conversation. You define the audience.

AUDIENCE BRIEF
Revenue leaders at 50 to 500 seat B2B software
VP Sales · invited
Head of Growth · accepted
184 invited61 acceptedIncentive handled by Birdsong
02

Listen, never pitch

Interviews surface how these teams really work, budgets and blockers included.

TRANSCRIPT · MINUTE 09
4 follow-ups asked
What breaks first when inbound spikes?
Triage. Everything sits for days and the good ones go cold.
How many hours a month does that cost you?
Call it forty. My CRO asks about it every week.
Pain quantifiedBuyer identifiedTimeline this quarter
03

Hand over the hot ones

Hot leads arrive in your queue with the score, the quotes and a call script.

Sam Okafor
Head of Growth · Coretide
Score 9 / 10
“We spend our best hours triaging inbound that goes nowhere.”
METRIC
40 hours a month lost
BUYER
CRO, named
TIMELINE
This quarter
Call opener, generated: “You said triage eats your team’s best hours. Walk me through the worst morning, and I’ll show you what we’d take off your plate first.”
booked!

Every lead arrives with the whole story

Two versions of the same person, side by side. One is a name and an email address. The other is a conversation your rep can open with.

A LEAD, USUALLY
JR
Jordan Reyes
jordan.reyes@coretide.com
Source: downloaded “State of Inbound.pdf”
Everything else: unknown

A rep guesses the pain, guesses the timing, and opens with a persona.

A BIRDSONG LEAD
Sam Okafor
Head of Growth · Coretide
Score 9 / 10
“We spend our best hours triaging inbound that goes nowhere.”
METRIC
40 hours a month lost to manual triage
ECONOMIC BUYER
CRO, named in the conversation
TIMELINE
Evaluating this quarter
Call opener, generated: “You said triage eats your team’s best hours. Walk me through the worst morning, and I’ll show you what we’d take off your plate first.”

Reasonable questions

Are these real people, or synthetic respondents?
Real, verified, and paid for their time. Birdsong recruits them against your brief, confirms role and company, and handles the incentive. The interviewer is ours; the answers are theirs.
Does it feel like a sales call to the respondent?
No. Nothing is pitched in the interview and your product is never named unless the respondent raises it. That is why the answers are honest enough to sell from later.
How is the score actually calculated?
Against the ICP you define: pain present and quantified, budget owner identified, timeline, and current tooling. Every score ships with the reasoning and the quotes it came from, so your team can disagree with it.
What do I get if nobody turns out to be a buyer?
A research report your product team will fight over: how this market works, what they have already tried, what they call the problem, and what they consider good enough. A scored no still saves your reps a morning.
How long until interviews are running?
About a week. Day one is the brief and the ICP, then recruiting starts. Most teams see their first scored interview inside seven days.
Running research on the customers you already have?
Birdsong finds expansion signals, churn risk and reference candidates inside your happiest accounts.
For customer success

Hear what your market is actually saying

Tell us who you want to reach. We will have interviews running this week.

Get started