RESEARCH-LED EXPANSION

Your happiest customers have more to say.

Birdsong runs paid research conversations across your whole customer base, then hands the account owner the expansion signals with the conversation attached.

Get startedSee how it works
Your whole base, not the top fifteenQBRs stay exactly as they areLive in about a week
chirp!
Conversation 12 · Ops Lead, Fernwood LabsMinute 14 of 26
A year in: how has the team’s use actually changed, and who else has started asking about it?
We doubled. Design and Data both keep asking when they get seats.
What stopped you adding them already?
SIGNALSGrowth: team doubledAppetite: two departmentsExpansion 88
26 minutes
Median depth of a Birdsong customer conversation.
Every account
Heard on a real call, including the hundreds no CSM covers.
7 days
From brief to your first scored signal landing with the owner.
HOW IT WORKS

A real conversation for every account

Three steps, one owner. Birdsong invites the accounts, runs the research and scores the outcome. Your CSMs only show up where there is something to grow.

01

Invite the whole base

Occasional, paid conversations for the accounts your team never gets to.

ACCOUNT BRIEF
Every account under 200 seats, once a quarter
Alder & Co · invited
Fernwood Labs · accepted
412 accounts invited147 conversationsIncentive handled by Birdsong
02

Listen apart from the relationship

Growth, friction and appetite surface without a CSM having to probe.

TRANSCRIPT · MINUTE 14
5 follow-ups asked
How has the team’s use changed this year?
We doubled. Two more departments want in.
What stopped you adding them already?
SSO setup stalled the last rollout. Nobody wanted to redo that.
Growth quantifiedAppetite namedFriction surfaced
03

Route the ready ones

Signals land with the account owner, scored, sourced and quotable.

Fernwood Labs
Priya Raman · Ops Lead
Expansion 88
“We doubled this year. Design and Data keep asking when they get seats.”
GROWTH
Team doubled
APPETITE
Two departments
TIMELINE
Before renewal
Next step, drafted: “You mentioned Design and Data want in. Want me to set up a pilot for both before renewal?”
growing!
THE HANDOFF

This is what your CSMs open on Monday

Pick an account. The score, the reasoning and the next step were all written from what the customer actually said.

3 of 147 conversations shown
Open the expansion conversation
Expansion 88
“We doubled this year. Design and Data keep asking when they get seats.”
WHY 88
Growth quantified, two departments asking by name
TIMELINE
Seats wanted before the new year
NEXT STEP
Pilot for both teams, pre-renewal
Opener: “You mentioned Design and Data want in. Want me to set that up before renewal?”

Every signal arrives with the whole story

Two versions of the same account, side by side. One is a number that says fine. The other is a conversation your CSM can act on.

A HEALTH SCORE, USUALLY
FL
Fernwood Labs
Health 72 · fine
Logins steady · tickets low
Everything else: unknown

A CSM guesses the appetite, guesses the timing, and opens with a check-in.

A BIRDSONG SIGNAL
Priya Raman
Ops Lead · Fernwood Labs
Expansion 88
“We doubled this year. Design and Data keep asking when they get seats.”
GROWTH
Team doubled since January
APPETITE
Design and Data named, seats wanted
FRICTION
SSO setup stalled the last rollout
Next step, drafted: “You mentioned Design and Data want in, and that SSO stalled you last time. Want me to run the pilot setup for both before renewal?”

Reasonable questions

Does this cut across what my CSMs already do?
No. QBRs, check-ins and the relationship stay exactly as they are. Birdsong covers the conversations nobody has time for and routes anything worth acting on to whoever owns the account.
Do customers know the research is for us?
Yes, and that is the point. It is introduced as research on your behalf, run by a neutral interviewer, and nothing is sold in the call. That is why people say the thing they would never say to their CSM.
How is the expansion score calculated?
Growth in the account, stated appetite for more, friction blocking it, and who holds the budget. Every score ships with the reasoning and the quotes behind it, so your team can disagree with it.
What about accounts with no CSM at all?
Those are the ones this changes most. Tech touch accounts get a real conversation once a quarter, and the ones showing appetite get promoted into a human queue instead of waiting for a renewal date.
How long until conversations are running?
About a week. Day one is the brief and the account list, then invitations go out. Most teams see their first scored signal inside seven days.
Trying to reach buyers you do not know yet?
Birdsong turns interview-led market research into qualified pipeline for your demand gen team.
For demand gen

Hear what your customers are actually saying

Send us your account list. We will have conversations running this week.

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